
In 2008, we founded an innovative gift company for girls called BeMe to create personal, unique gifts that celebrate the diverse interests of girls today. It wasn’t so long ago (or so we like to think) that Angela & I were growing up, sisters in the suburbs of Philadelphia, driving our parents crazy with a rigorous schedule of after-school activities- dance, soccer, basketball, theater…you name it, we did it. While Angela excelled in dance, I gravitated towards gymnastics and sports. Our parents had a handful with Angela tap dancing around the kitchen & me tumbling all over the furniture. Our activities gave us a sense of identity & belonging that had a profound impact on our futures.
Unfortunately, many girls don’t get the same encouragement Angela & I did. The Women’s Sports Foundation, founded by queen of girl-empowerment herself- Billy Jean King,
points out in their 2009 report Her Life Depends on It that “… in general girls are still not afforded the degree of encouragement or opportunity extended to boys to participate in sports and fitness activities. Impediments to access remain an ongoing concern, complicated by recent trends that run counter to promoting physical activity, fitness, and sport programs in schools and communities.”
With BeMe, we are re-examining the norms of the girls’ gift industry to improve the message behind popular products. You may be surprised at the stereotypes that have been overlooked! We aspire to create products that will inspire people, not in a blatant way, but it a way that girls should always be inspired, inherently, that they are capable of anything.
We introduced our first product, the BeMe Box, in 2009. BeMe Boxes revamp traditional musical jewelry boxes to better represent the diverse interests of girls today. Why are all girls given a ballerina themed jewelry box rather than a jewelry box that represents them? Currently, we have released BeKickin’ for soccer, BeBattin’ for softball, BeDancin’ for jazz; hip hop; lyrical; ballet; & tap, BeCheerin’ for cheerleaders, and BeJiggin’ for Irish dancers. In today’s e-commerce marketplace, we can easily reach girls of all different interests, and we can’t wait to reach more!
Beyond creating innovative gifts, we are truly dedicated to living true to our Want2BeMe motto. We created a company about something we are passionate about, bringing light to the strength & diversity of women. With our business, we are not focusing on getting large investors or creating quick turnover so that our company can grow and multiply on paper, only to be sold out to the highest bidder. Instead, we are taking our time to fund & create quality products to be proud of. So many businesses focus on what’s on paper, to look attractive to VCs and investors, in order to sell out. BeMe is about creating the gifts that make a girl feel special, period.



